First Worldwide Advertising Forum «Advertising for the future — the future of advertising» was opened in the Russian capital, the head of committee of advertising, information and registration of Moscow Vladimir Makarov.
«Forum participants and guests waiting six days of exciting programs and serious work», — he said.
The Committee of advertising, information and registration Moscow has hosted a forum with the assistance of the Russian branch of the International Advertising Association, the Association of Communication Agencies of Russia (ACAR) and the Moscow Guild of advertising at the Moscow Chamber of Commerce.
According to Makarov, in a forum Monday at the Russian State Library on the street was opened to professionals Vozdvizhenka exhibition «History of Advertising in Russia», which includes books and posters from the collections of the RSL. On Monday night exhibition will be open to all comers.
At the same time in the capital is opened and the 17th Moscow International Advertising Festival, whose program includes master classes and lectures internationally recognized leader in the advertising industry, as well as an exhibition of creative works of the festival participants.
The key event of the World Forum, according to the interlocutor of the Agency, will become an international advertising summit. Its purpose — not only an active dialogue both domestic and foreign businessmen with government representatives of Russia and the Moscow government, but also the analysis of contemporary trends in the advertising industry, the forecast of advertising industry, identifying trends and assessing the prospects for the Russian advertising market, organizers noted.
The Organizing Committee of the First Worldwide Advertising Forum is headed by Moscow Mayor Yuri Luzhkov.
«The Russian capital — a welcoming hostess of many international events. That is why the First Worldwide Advertising Forum «Ad for future, future for ad» held in September this year, precisely on the ground in Moscow. He will become the largest platform for the exchange of experience among the leading advertising industry experts from different countries», — the statement says the mayor of Moscow to the forum participants.
According to Luzhkov, the advertising forum «represented the best and new in this field, the most advanced and innovative advertising technology in production, design, printing.
«I hope the activities of such a high level in the field of advertising will become a good tradition» — said the mayor of the Russian capital.
Sept. 12 took the central event of the World Advertising Forum — International Advertising Summit. At the round table in the government building in Moscow brought together world leaders advertising industrii. V the presentations and discussions were discussed current trends in advertising, its future and the degree of
Delivered the message of President Vladimir Putin’s invitation to the summit, Moscow Mayor Yuri Luzhkov outlined in his inaugural address a number of fundamental problems in the advertising world concerns of society and the city authorities. Today a lot of inconvenience due to the placement of advertising: «Desire as much as possible to get seats in the advertising business faced with such a contradiction, that they simply begin to interfere with each other, — said the mayor. — Abundance of advertising prevents, for example, transport. She was just blocking the signs and traffic lights. Do not allow to see the beautiful buildings beautiful historical city of Moscow. It is important to ensure that advertising neighbors, but not hovered over the way the city».
Speaking about the advantages and disadvantages of electronic advertising, Yuri Luzhkov called attention to its costs: «ZDF often affects a person’s mood, — says Mayor. — When is a interesting film or a transfer, we get a sudden interruptions affecting our psyche». The mayor shared his impressions of a recent viewing of feature films on TV: «The characters are drowning in a car in a river. All very scary. People are overwhelmed by water. And at this time begins… beer ads — pointedly pronounces Luzhkov. — Or another example — he continues. — People are moving in the desert, exhausted from the heat and lack of water. And suddenly starts
Noting the growth of the advertising market in Russia rates of 25% per year, Yuri Luzhkov sees great benefit from advertising. In addition to the replenishment of the state and city coffers, the main utility, in his opinion, is the target information that the business and the public receives through advertising. Of particular importance is also attached to the mayor PSA: «Social advertising, at least in our country, it is a necessity in promoting humanitarian objectives and principles».
«I think that advertising will be improved and developed, — said Luzhkov. For us, this summit is very useful. We learn. And, I assure you, we learn very intense. Moscow — a city’s full market economy. Of course, we will develop advertising and try to match the present level of standards and technologies. It is our goal», — summed up the capital’s mayor.
Director General of the International Advertising Association (IAA), Michael Lee (Michael Lee) thanked him, and many of his foreign colleagues, the organizers of the Forum for the opportunity to share views on key issues in the advertising industry. Talking about corporate responsibility, he urged colleagues to think about the future of advertising. Only under conditions of openness and trust, and in a timely manner to emerging issues, possible further development of the advertising market», — said Michael Lee.
The presentations and comments at the summit were also made: the chairman of the Committee of advertising, media and design in Moscow, Vladimir Makarov, president of the International Advertising Association, Chairman and World President, International Advertising Association, Joseph Gossow (Joseph Ghossoub); president and publisher of the Ad Forum, initiator and leader World shares the advertising industry to promote social responsibility, the ACT (Advertising Community Together) Responsible Herve de Klerk (Herve de Clerke); President and CEO (President & Chief Executive Officer) Grey Global Group Europe, Middle East & Africa, Carolyn Carter (Carolyn Carter);
Head of publishing holding Advertising Age Group and editor of Advertising Age Rance Crain (Rance Crain); chairman and CEO of Leo Burnett Worldwide Tom Bernardin (Tom Bernardin); president of the Russian Branch of the International Advertising Association, IAA Boris Eremin; grezident Association of Communications Agencies of Russia Sergey Piskarev, Deputy Mayor of Moscow in Moscow Government for interregional cooperation, mass communications, sports and tourism Valery Vinogradov, Director General of the Russian Information Agency RBC (RBC) Yuri Rivne, Deputy Head of Federal Antimonopoly Service Andrei Kashevarov;
Board Member of the European Advertising Standards Alliance (EASA),
president of the publishing house
